About Us

Paragon Naturals

Paragon Naturals has been in business since 1999 servicing all areas of the Natural Products Industry. We call on all major Health Food Chains including several cross over grocery chains including Whole Foods Market, Vitamins Plus, HEB Grocery, Central Market, Sprouts, Vitamin Cottage and Market Streets. In additional we also call on numerous independent stores. The geographic territory that we cover is TX, LA, OK, and AR. We have 4 Sales reps in addition to an office manager.  All of our “A” accounts are visited every 2 weeks “B” accounts monthly and “C” account quarterly.

Services performed on behalf of our vendors include securing corporate approval, selling products into new and existing accounts, educating the store staff on each of our product lines, and providing samples and demos. We also attend store sets and resets. We only represent between 15- 20 manufactures at a time so we can provide very hands-on service to all of our accounts. We have represented a number of our current manufactures for 10 plus years and have earned additional bonuses and awards for surpassing sales goals.

Our philosophy is simple – represent the highest quality products in each category, know your products, have a goal for each account, build a rapport with each of your buyers, show up at the store regularly and do what you say you are going to do. The result of this simple philosophy has been increases of 25% to 50% in sales our first year with most of our vendors.


Jennifer started her work in the Natural and Gourmet food industry working in leadership and management in 1991 with established Health food chains in Northern California, such as Oliver’s Market, Woodlands Market and The Good Earth Natural Foods in Fairfax California. Jennifer has since opened 4 Whole Foods Markets in the Dallas Fort -Worth Metro, including a year in leadership with Sprouts. After working 26 years in department and store management in the Natural Channel, she managed National Brands such as Irwin Naturals and Ancient Nutrition as a Territory and Central US Regional Sales Manager.

Jennifer grew up in Northern California in the wine country of Marin County and Napa Valley. Having lived a childhood Immersed in health food, gourmet food stores and outdoor living this laid the foundation for a lifelong career and passion for the Natural Channel, the culture and the industry.

Jennifer currently live is the Dallas – Forth Metroplex in Texas and has a very hands-onapproach to managing her brands and brokerage. Years of hands-on leadership and mentoring, merchandising, shelf maintenance, buying, promotional execution and an intimate understanding of the daily challenges retailers and their teams face, has been priceless in the ever-changingretail landscape.

Selling in products is the easy part. Jennifer’s team understands the missing fundamental piece when building out an existing and a startup brand. Maintaining shelf space, promoting, supporting, staying relevant and in stores daily.

Paragon Naturals continues to grow, and many of the original clients are still with the company today.


Hi, my name is Tristan Moyer and I’m a full-time student at University of North Texas earning my Bachelor’s degree in Criminal Justice. I have worked with Whole Foods and I’m currently mentoring with Paragon Naturals as an Executive assistant and merchandiser in Dallas and the surrounding cities.


I’ve been in the Natural industry for 20 years, nearly 18 of those have been with Paragon Naturals, in one capacity or another but primarily, Sales representative & Admin. I’ve always been much more about what people need and how I can help rather than getting hung up on position titles.

I married to a wonderful woman, Erin. Between dating & marriage, somehow, she’s been able to put up with me for over 30 years. I’m very fortunate. We share many common interests with music being at or neer the top. We are both musicians and enjoy going to concerts whenever possible. We left the Dallas, TX area for Vancouver, Wa. 10 years ago.


Hi, I’m Deborah.

I am a Nina/Grandmother to eight beautiful grandchildren – 4 boys and 4 girls.  They range in age from 2 to 14. They are my world.  I am also the proud mother to three beautiful daughters, Megan, Spenser, and Krystin.  I currently live outside of Houston near my kids and grandkids and have lived in this area off and on for 45 years.

I have been working in the Natural Health Industry for 12 years. I have worked in manufacturing, and with two other successful broker teams. I was a demo specialist for 3 years with a National Brand until COVID. During that time I worked in a local health food store and a National Chain. I have worked with Paragon Naturals for 2 years, and currently cover the following regions, South Texas, West Texas, and South Louisiana.

I have extensive relationships in my territory that span over a decade and I love learning and educating my stores and customers.


My name is Julianna McCarty-Flynn. I was born and raised in Central NY, and now call Texas my home. Pictured is my little boy Braylen, who is almost 7 now! On the weekends we love to find new places to hike and explore. My son is the reason I got into the Natural Health Industry. At a month old he was diagnosed with some health issues, which opened my eyes to the power of Natural Healing versus the Pharmaceutical world. Not only has his quality of life improved because of this, but so has mine! Almost 5 years ago I left my banking career to pursue a career in the Natural Health & Food Industry, and I couldn’t be happier. I have worked both sides of the isle from consulting for a successful retail chain, merchandising and working as a demo specialist for High performing brands. I’m currently the Territory Sales Manager for Paragon Naturals! I am blessed to be where I am and working with such amazing people. 

Jessica Escobar


My name is Jessica Escobar. My first education with supplements started with my health conscience family. That led me to a career in the natural products industry. I studied at Northeastern State University and have a degree in early childhood development. I love teaching people about our wonderful products at Paragon Naturals and how they can better their lives.